Performance Marketing Manager

TEGNA Inc.(1 month ago)

OnsiteFull TimeSenior$107,908 - $146,753 (estimated)Marketing

About this role

TEGNA is hiring a Performance Marketing Manager to own end-to-end OTT/CTV performance marketing across managed, self-service, and programmatic channels. The individual contributor will lead strategic planning, creative collaboration and testing, campaign execution, optimization, and reporting. The role partners with analytics, product, engineering, and creative teams and is based in Denver, New York City, or Washington DC.

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Required Skills

OTT Buying
CTV Buying
Programmatic Buying
Creative Development
Creative Testing
Performance Optimization
Analytics
Attribution
Campaign Trafficking
Campaign QA

+3 more

About TEGNA Inc.

tegna.com

TEGNA is a U.S.-based broadcast media and marketing services company that owns and operates local television stations and digital news platforms focused on delivering trustworthy, community-centered journalism. It pairs local news production with data-driven marketing solutions and audience insights to help brands plan, create, and execute targeted advertising and content campaigns. TEGNA’s services include multiplatform content production, programmatic and direct advertising, creative and analytics capabilities, and local sales partnerships. The company emphasizes serving the greater good of its communities while driving measurable results for advertisers.