Performance Marketing Manager

The Performance Marketing Manager at Nexford University is responsible for driving qualified applicants through paid media channels, focusing on full-funnel conversions. Key duties include launching and optimizing campaigns on Meta, LinkedIn, Google, and YouTube, tracking performance metrics like CPL and CPA, and maintaining UTM consistency for campaign tracking. The role requires collaboration with performance marketing, creative, and marketing automation teams, as well as testing emerging platforms such as TikTok and Quora to assess their viability. Candidates should have 4-6 years of hands-on marketing experience, proficiency in various ad management tools, and strong analytical skills.