Performance Marketing Manager

Talent Safari(1 month ago)

RemoteFull TimeManager$116,884 - $153,716 (estimated)🎓🏛️Nexford University

About this role

The Performance Marketing Manager at Nexford University is responsible for driving qualified applicants through paid media channels, focusing on full-funnel conversions. Key duties include launching and optimizing campaigns on Meta, LinkedIn, Google, and YouTube, tracking performance metrics like CPL and CPA, and maintaining UTM consistency for campaign tracking. The role requires collaboration with performance marketing, creative, and marketing automation teams, as well as testing emerging platforms such as TikTok and Quora to assess their viability. Candidates should have 4-6 years of hands-on marketing experience, proficiency in various ad management tools, and strong analytical skills.

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Required Skills

Performance Marketing
Campaign Setup
Data Tracking
Optimization
UTM Consistency
Lead Quality Monitoring
Reporting Dashboards
Creative Testing
Asset Performance
Audience Targeting

+8 more

About Talent Safari

www.talentsafari.io

Talent Safari is a community-based platform that connects skilled professionals with innovative tech startups across Africa. The company specializes in bridging the gap between mid-level operators seeking jobs and exciting employment opportunities at leading tech firms. With a focus on quality-first hiring practices, Talent Safari provides startups with access to a pool of vetted candidates and streamlined recruitment support, ensuring efficient placements. Their mission is to foster a supportive network that encourages career growth and development for emerging talent in the African startup ecosystem.