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Performance Marketing Manager at Scopely - ApplyBlast

Performance Marketing Manager

Scopely

5 months ago

3.8 on Glassdoor

Barcelona, Spain

Hybrid

Full Time

Senior

0 applicants

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About this role

Scopely is hiring a Performance Marketing Manager to join the global Marketing team in Barcelona on a hybrid basis. This role focuses on managing User Acquisition budgets, scaling mobile campaigns across key platforms like Meta and Google, and optimizing campaign metrics to drive profitable growth. The manager will collaborate cross-functionally with Product, Creative, and Data teams to enhance performance and identify new growth opportunities within the mobile gaming industry.

Responsibilities

Manage and optimize large-scale User Acquisition budgets to drive profitable growth
Execute and scale mobile campaigns across Meta, Google, and emerging channels
Design and run A/B and multivariate tests to improve performance metrics
Analyze campaign funnel and retention metrics to drive data-informed strategies
Identify and scale strategic acquisition partnerships globally

Skills

Qualifications

BA/BS in Economics, Mathematics, Marketing, Finance, Business, or related field3+ years of experience in User Acquisition or performance marketing

About Scopely

scopely.com

Headquarters

Culver City, California, United States

Company Size

1001-5000 employees

Founded

2011

View Profile

Scopely is a global interactive entertainment company that develops and publishes mobile-first video games. Its portfolio includes top, award-winning titles such as MONOPOLY GO!, Star Trek™ Fleet Command, Stumble Guys, MARVEL Strike Force, and Yahtzee® With Buddies. The company emphasizes live-ops, data-driven development, and partnerships with major IP holders to grow and sustain player engagement. Scopely operates worldwide with cross-functional teams focused on product, publishing, and community to deliver ongoing content and experiences.