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Performance Marketing Manager at Maple - ApplyBlast

Performance Marketing Manager

Maple

3 days ago

3.6 on Glassdoor

Toronto, Ontario, Canada

Hybrid

Full Time

Manager

0 applicants

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About this role

The Performance Marketing Manager at Maple owns the day-to-day management, execution, and optimization of paid acquisition campaigns while supporting organic growth through SEO, AEO, and GEO. This role involves managing core paid media channels, using data and experimentation to improve conversion and media efficiency, and partnering with cross-functional teams to drive acquisition and revenue growth. The position requires balancing acquisition volume with customer acquisition cost efficiency to support the company's consumer and specialty care offerings.

Responsibilities

Manage and optimize paid acquisition campaigns across Google Ads and Meta Ads
Develop and execute structured A/B tests to improve conversion and media efficiency
Support organic growth through search engine, answer engine, and generative engine optimization

Skills

About Maple

getmaple.ca

Headquarters

Toronto, Ontario, Canada

Company Size

51-200 employees

Founded

2015

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Maple is a Canadian virtual healthcare company that connects patients with licensed healthcare providers online for medical consultations, prescriptions, and other telehealth services.