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Performance Marketing Optimization Manager at U.S. Bank - ApplyBlast

Performance Marketing Optimization Manager

U.S. Bank

5 months ago

3.3 on Glassdoor

Minneapolis, MN

Hybrid

Full Time

Senior

0 applicants

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About this role

Performance Marketing Optimization Manager at U.S. Bank supports paid marketing performance across various channels by diagnosing funnel friction, prioritizing experimentation, and informing optimization.

Responsibilities

Analyze performance across paid marketing channels and funnel stages to identify optimization and conversion opportunities
Develop the paid learning agenda and experimentation roadmap with key stakeholders
Apply CRO principles to evaluate landing page and application performance
Translate funnel diagnostics and test learnings into clear, actionable recommendations
Synthesize performance data, competitive trends, and industry benchmarks into performance optimization recommendations

Skills

Qualifications

Bachelor’s degree, or equivalent work experienceSix or more years of related experience in marketing and marketing strategy with proven ability to deliver results

About U.S. Bank

usbank.com

Headquarters

Minneapolis, Minnesota, United States

Company Size

10001+ employees

Founded

1863

View Profile

Experience personalized banking services for your unique needs with U.S. Bank - Checking, credit cards, home loans & convenient online banking. Member FDIC.