Performance Marketing Specialist

General Manufacturing(22 days ago)

HybridFull TimeMedior$76,100 - $114,300Marketing

About this role

The Performance Marketing Specialist supports cross-functional marketing to drive brand growth, audience engagement, and funnel optimization using data-driven insights and analytics. They synthesize cross-channel performance (paid search, programmatic, paid social, CRM, and web), build reports and dashboards, and coordinate test-and-learn initiatives to align marketing strategies with business objectives.

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Required Skills

Performance Marketing
Data Analysis
Programmatic Advertising
Paid Social
Paid Search
CRM
Power BI
Excel
PowerPoint
Audience Planning

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About General Manufacturing

gm.com

General Motors is a global automotive company and the parent of Chevrolet, Buick, GMC and Cadillac, designing, engineering and manufacturing a full range of cars, trucks and SUVs. Beyond vehicles, GM provides connected and mobility services—such as OnStar and GM Energy—and invests in vehicle safety, autonomous driving and other advanced engineering. The company is pursuing electrification and sustainability through initiatives like its Journey to Zero Emissions while supporting communities and workforce development. For more than a century GM emphasizes quality, reliability and delivering a vehicle for every drive.

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