Performance Marketing Specialist

GSM Outdoors is seeking a data-driven Performance Marketing Specialist to develop and execute paid media strategies that drive direct-to-consumer traffic, brand awareness, and revenue across its portfolio of outdoor brands. The role focuses on managing and optimizing campaigns primarily within Google Ads and Microsoft Ads, while collaborating cross-functionally to enhance the customer journey and maximize marketing performance. This position requires a hands-on professional comfortable working in a fast-paced, multi-brand e-commerce environment.