Performance Marketing Specialist

The Performance Marketing Specialist will take full ownership of paid search strategy and execution across all regulated entities, managing budget allocation, pacing, and ROI to drive cost-effective customer acquisition. This role requires deep expertise in Google Ads and Microsoft Ads, along with the ability to analyze campaign performance and ensure compliance with jurisdiction-specific advertising rules. The specialist will collaborate with regional teams and leverage data-driven insights to optimize marketing efforts and support the company's expansion into new product lines.