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Performance Media & Operations Lead at Tractor Supply Company - ApplyBlast

Performance Media & Operations Lead

Tractor Supply Company

4 months ago

Onsite

Full Time

Senior

0 applicants

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About this role

The Senior Manager, Performance Media & Operations leads Tractor Supply's in-house performance media discipline, overseeing strategy, activation, and infrastructure across search, programmatic, paid social, and affiliate marketing channels. This role manages a $25MM media investment and ensures technical and operational backbone through pixel governance, feed management, and data alignment to drive measurable traffic, sales, and ROAS improvement.

Responsibilities

Lead strategic planning and optimization of performance media channels
Manage a $25MM media investment to maximize efficiency and ROAS
Oversee pixel management, tagging, and data signal accuracy
Lead product feed and catalog management for commerce campaigns
Manage the ad tech stack including Google Ads and Adobe Analytics

Skills

Qualifications

Bachelor's degree in Business, Marketing, or CommunicationsGoogle Ads CertificationGoogle Marketing Platform CertificationAdobe Analytics Certification

About Tractor Supply Company

tractorsupply.com

Headquarters

Brentwood, Tennessee, United States

Company Size

10001+ employees

Founded

1938

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Tractor Supply Co. is the source for farm supplies, pet and animal feed and supplies, clothing, tools, fencing, and so much more. Buy online and pick up in store is available at most locations. Tractor Supply Co. is your source for the Life Out Here lifestyle!