Performance Metrics Optimization Manager Senior Vice President New York New York United States Of America

A Senior Marketing Performance Metrics & Optimization Manager at Citi leads investment allocation, KPI tracking, and attribution strategy for the U.S. Consumer Cards marketing organization. The role involves shaping how hundreds of millions in marketing investments are measured and optimized, requiring a finance-forward leader to turn complex data into P&L outcomes. Responsibilities include chairing CPA forums, governing process models, and delivering shared services for various banking segments.