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Performance Specialist at Dentsu - ApplyBlast

Performance Specialist

Dentsu

3 months ago

3.6 on Glassdoor

Cudinamarca, Colombia

Onsite

Full Time

Senior

0 applicants

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About this role

Dentsu is seeking a Performance Specialist to drive sales-focused results for a major global brand through digital marketing channels. The role involves planning, implementing, and optimizing paid media, organic search, affiliate marketing, and programmatic campaigns to maximize revenue and key performance indicators. Responsibilities include real-time campaign optimization, creating BI reports, managing budgets, and maintaining expertise across various digital advertising platforms.

Responsibilities

Manage and optimize online marketing campaigns across paid digital media platforms
Create timely reports with campaign metrics using BI solutions like PowerBI and Looker
Monitor and control campaign budgets to ensure alignment with performance goals
Implement real-time optimizations for CPC, CPM, and CPA across various channels
Maintain up-to-date certifications and knowledge of evolving digital advertising tools

Skills

Qualifications

Bachelor's degree in Marketing, Communications, or Advertising

About Dentsu

dentsu.com

Headquarters

Higashi, Tokyo, Japan

Company Size

10001+ employees

Founded

2013

View Profile

Dentsu is an integrated growth and transformation partner to the world's leading organizations, founded in 1901 in Tokyo, Japan. Present in over 145 countries and regions, Dentsu delivers end-to-end experience and business transformation through a global network of agencies spanning Media, CXM, and Creative. Its leadership brands include Dentsu Creative, Carat, iProspect, dentsu X, Merkle, and Tag.