Performance Strategist

Papa in Shape(4 months ago)

RemoteFull TimeManager$105,536 - $139,244 (estimated)Marketing

About this role

A Performance Strategist / Manager at Papa In Shape will own the company’s paid media and growth marketing end-to-end, driving measurable, profitable customer acquisition and maximizing ROAS. The role focuses on strategy-to-execution across full-funnel paid channels and scaling DTC growth through data-driven experimentation and optimization. This position suits an analytical, entrepreneurial marketer who treats the brand like their own.

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Required Skills

Paid Media
Meta
TikTok
Google Ads
YouTube Ads
Data Analysis
AB Testing
CRO
Budget Management
Attribution

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About Papa in Shape

papainshape.com

Papa In Shape is an online coaching platform designed specifically for fathers aged 40 to 65 who aim to lose weight, regain fitness, and boost their energy levels without rigid dieting or frustration. The program emphasizes sustainable weight loss strategies that cater to the unique challenges faced by this demographic. With expert guidance and a supportive community, Papa In Shape helps dads achieve their health goals while balancing their family and personal lives.