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Platform Marketing Lead at Affirm - ApplyBlast

Platform Marketing Lead

Affirm

7 days ago

3.7 on Glassdoor

Remote

Full Time

Senior

0 applicants

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About this role

The Platform Marketing Lead at Affirm develops and executes merchant acquisition and activation programs through platform and ISV channels. This role involves identifying marketing channels, building integrated campaigns, and using performance data to drive acquisition, pipeline, GMV, and revenue. The position requires collaboration with platform partners and cross-functional teams to turn insights into successful programs.

Responsibilities

Develop and execute merchant acquisition and activation programs through platform and ISV channels
Build integrated campaigns across owned, partner, lifecycle, events, sales-assisted, and paid channels
Analyze campaign performance data to optimize results and recommend strategic adjustments

Skills

About Affirm

affirm.com

Headquarters

San Francisco, California, United States

Company Size

1001-5000 employees

Founded

2012

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Affirm is a fintech company that provides point-of-sale “buy now, pay later” financing, letting consumers split purchases into options like interest-free Pay in 4 or longer-term loans with transparent pricing. It emphasizes no hidden fees and shows the total cost upfront so shoppers can choose flexible payment plans with lower payments. Merchants integrate Affirm at checkout via APIs and partnerships to offer financing, improve conversion, and manage underwriting and payouts. Consumers can manage plans and payments through Affirm’s app and online tools.