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Principal Analyst, Demand Generation - Paid Social & Programatic at Qualtrics - ApplyBlast

Principal Analyst, Demand Generation - Paid Social & Programatic

Qualtrics

20 days ago

3.6 on Glassdoor

Dallas, Texas, United States

Hybrid

Full Time

Senior

0 applicants

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About this role

The Principal Analyst, Demand Generation - Paid Social & Programatic leads the global media strategy and budget allocation for Qualtrics' paid social and programmatic advertising channels. This role involves building, launching, and optimizing high-stakes campaigns across platforms like LinkedIn, Meta, and DV360 to drive enterprise customer acquisition. The position requires deep technical mastery of dual-channel execution, rigorous measurement beyond last-click attribution, and cross-functional collaboration to influence demand generation and sales teams.

Responsibilities

Build and optimize global paid social and programmatic campaigns
Set global media strategy and manage budget allocation across regions
Design and interpret incrementality and lift tests to prove impact

Skills

About Qualtrics

qualtrics.com

Headquarters

Seattle, Washington, United States

Company Size

5001-10000 employees

Founded

2002

View Profile

Qualtrics is an experience management (XM) platform that helps organizations collect, analyze, and act on feedback across customers, employees, products, and brands. Its AI-powered analytics surface insights like at-risk customers and churn predictions and recommend actions to improve experience and drive revenue. The platform combines survey tools, real-time reporting, workflow orchestration and integrations to operationalize experience data at enterprise scale. Companies use Qualtrics to turn experience signals into measurable business outcomes.