Capital

Principal Associate, B2C Product Marketing - Brand

Capital(1 month ago)

Richmond, VAOnsiteFull TimeSenior$109,900 - $150,500Marketing
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About this role

Capital One’s Brand Digital Strategy team is hiring a Principal Associate in B2C Product Marketing to develop and execute marketing strategies that drive awareness, consideration, and usage of the company’s digital payment tools. The role partners with product, analytics, creative, and channel teams to craft product positioning, messaging, and multi-channel go-to-market campaigns for consumer card customers. It focuses on leveraging data and insights to optimize campaign performance and communicate learnings across stakeholders.

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Required Skills

  • Product Marketing
  • Messaging Strategy
  • Go-To-Market
  • Campaign Management
  • Multi-Channel
  • Creative Management
  • Data Analysis
  • A/B Testing
  • Communication
  • Storytelling

Qualifications

  • Bachelor's Degree
  • Military Experience

You’re tenacious and driven, so the last place you want to work is some boring bank. Same. Learn about careers at Capital One and view jobs here.

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