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Principal Competitive Intelligence Manager at 6sense - ApplyBlast

Principal Competitive Intelligence Manager

6sense

15 days ago

3.8 on Glassdoor

Remote

Full Time

Senior

5 applicants

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About this role

The Principal Competitive Intelligence Manager leads competitive intelligence and win/loss analysis for 6sense, providing evidence-based insights to shape product positioning, roadmap conversations, and field enablement. This senior individual contributor role involves conducting primary research, synthesizing market trends, and delivering actionable findings to executive leadership and product teams. The position ensures that competitive claims are substantiated and that the field is equipped with effective tools to navigate complex buyer stacks and competitive landscapes.

Responsibilities

Own end-to-end win/loss program including interviews, coding, and synthesis
Develop competitive positioning and differentiation evidence for product marketing
Conduct structural market analysis to inform roadmap and pricing decisions

Skills

About 6sense

6sense.com

Headquarters

San Francisco, California, United States

Company Size

1001-5000 employees

Founded

2013

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6sense is a B2B revenue AI and account engagement platform that helps marketing and sales teams find, prioritize, and engage accounts that are in-market. It combines intent signals, first- and third-party data, and predictive machine learning to surface buying-stage insights and recommend the best accounts and actions to pursue. The platform integrates with CRM, marketing automation, and sales engagement tools to sync account intelligence and automate targeted, multi-channel outreach. Companies use 6sense for account-based marketing, demand generation, and sales acceleration to grow pipeline and improve win rates.