Principal Creative Direction, APAC

Brooks Running(10 months ago)

Shanghai, ChinaOnsiteFull TimeDirector$161,386 - $215,809 (estimated)Marketing

About this role

The Principal, Creative Direction for Asia leads the vision and execution of Brooks’ brand expression across retail, digital, print, events, and media, with a strong focus on the China market. This role translates global creative direction into culturally relevant regional work that resonates with runners across diverse APAC markets. It partners closely with regional and global marketing, consumer insights, and creative teams, as well as external agencies, to shape the visual and verbal identity of the brand. The position is based in Shanghai and involves significant regional and global collaboration and travel.

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Required Skills

Creative Strategy
Brand Management
Campaign Development
Art Direction
Visual Identity
Storytelling
Market Research
Consumer Insights
Cross Functional Collaboration
Stakeholder Management

+23 more

Qualifications

BA in Creative Arts
BS in Graphic Design

About Brooks Running

brooksrunning.com

Brooks Running is a performance running brand that designs and sells running shoes, apparel, and accessories for men and women. Founded in 1914 and based in Seattle, the company focuses on scientifically driven footwear—emphasizing cushioning, support, and durability—and is known for popular lines like the Ghost and Adrenaline GTS. Brooks sells direct-to-consumer through its website (with free shipping and returns) and through specialty running retailers worldwide. Runners choose Brooks for its consistent product innovation and focus on biomechanics and everyday performance.