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Principal in Analytics at PMG - ApplyBlast

Principal in Analytics

PMG

23 days ago

3.6 on Glassdoor

Dallas, Texas, United States

Onsite

Full Time

Senior

0 applicants

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About this role

The Principal in Analytics role at PMG focuses on transforming data into strategic insights to optimize marketing, media, and business decisions. This position involves leading complex analytics engagements, developing scalable measurement frameworks, and utilizing advanced methodologies like media mix modeling and SQL to drive client success. The role requires collaboration with cross-functional teams to translate complex data into actionable business recommendations and influence measurement strategies.

Responsibilities

Lead complex analytics engagements and deliver actionable business recommendations
Design and oversee scalable analytics solutions spanning data sourcing and reporting
Develop comprehensive media reporting frameworks connecting performance to business KPIs

Skills

About PMG

pmg.com

Headquarters

Dallas, Texas, United States

Company Size

501-1000 employees

Founded

2010

View Profile

PMG Worldwide is an independent digital advertising agency that combines strategy, media, data, creative and insights to build digital marketing and advertising experiences for major brands. They connect brands with people through customizable services powered by Alli, their proprietary software, under the mantra "Digital Made for Humans." Founded in 2010 in Fort Worth, Texas by George Popstefanov, PMG employs roughly 150 people and has earned industry recognition such as Ad Age’s Best Places to Work.