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Principal MarTech Engineer at Alo Yoga - ApplyBlast

Principal MarTech Engineer

Alo Yoga

10 months ago

3.3 on Glassdoor

Beverly Hills, CA

Hybrid

Full Time

Senior

0 applicants

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About this role

The Principal Engineer — MarTech will own the technical design and evolution of ALO’s marketing-technology ecosystem, enabling personalized marketing, real-time activation, and performance measurement across channels. This role bridges data engineering, marketing operations, and software architecture to build a next-generation growth stack for a global lifestyle brand. The principal will set engineering standards, evaluate new AI-driven tools, and act as the technical authority for marketing systems while partnering closely with Growth, Creative, and Data teams.

Skills

Qualifications

12+ Years Experience5+ Years MarTech ExperienceBachelor’s or Master’s Degree in Computer Science, Engineering, or Related Field

About Alo Yoga

aloyoga.com

Headquarters

Beverly Hills, California, United States

Company Size

501-1000 employees

Founded

2007

View Profile

Alo Yoga is a lifestyle and performance apparel brand that designs and sells yoga leggings, activewear, and accessories for studio-to-street wear. Their products—wear-tested by yogis and promoted as celeb‑approved—focus on fit, fabric performance, and versatile styling for women and men. Alo operates a direct-to-consumer e-commerce platform with international storefronts and apps, offering collections for practice, training, and everyday lounging.