Principal MarTech Engineer
ALO(1 month ago)
About this role
The Principal Engineer — MarTech will own the technical design and evolution of ALO’s marketing-technology ecosystem, enabling personalized marketing, real-time activation, and performance measurement across channels. This role bridges data engineering, marketing operations, and software architecture to build a next-generation growth stack for a global lifestyle brand. The principal will set engineering standards, evaluate new AI-driven tools, and act as the technical authority for marketing systems while partnering closely with Growth, Creative, and Data teams.
Required Skills
- MarTech Architecture
- Event Streaming
- Identity Resolution
- Data Integration
- Redshift
- Databricks
- Braze
- Bluecore
- API Development
- Streaming Platforms
+11 more
Qualifications
- 12+ Years Experience
- 5+ Years MarTech Experience
- Bachelor’s or Master’s Degree in Computer Science, Engineering, or Related Field
About ALO
aloyoga.comAlo Yoga is a lifestyle and performance apparel brand that designs and sells yoga leggings, activewear, and accessories for studio-to-street wear. Their products—wear-tested by yogis and promoted as celeb‑approved—focus on fit, fabric performance, and versatile styling for women and men. Alo operates a direct-to-consumer e-commerce platform with international storefronts and apps, offering collections for practice, training, and everyday lounging.
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