Principal Mixed Methods Researcher
Expediainc(1 month ago)
HybridFull TimeSenior$224,000 - $387,000Research
Apply NowAbout this role
A Principal Mixed Methods Researcher at Expedia Group leads strategic research to uncover deep traveler insights and shape brand experiences across a global portfolio. The role focuses on designing programmatic mixed-methods studies that inform brand positioning, messaging, and experience design. The researcher partners with design, analytics, product, and marketing teams to translate attitudes, behaviors, and motivations into actionable strategies.
Required Skills
- Mixed Methods
- Survey Design
- User Interviews
- Persona Development
- Ethnography
- Hypothesis Testing
- Key Drivers
- Statistical Analysis
- R
- Python
+6 more
Qualifications
- Master's in Human-Computer Interaction
- PhD in Human-Computer Interaction
- Master's in Human Factors
- PhD in Human Factors
- Master's in Psychology
- PhD in Psychology