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Principal Product Designer at Babylist - ApplyBlast

Principal Product Designer

Babylist

20 hours ago

3.7 on Glassdoor

Remote

Full Time

Senior

1 applicant

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About this role

The Principal Product Designer at Babylist owns the end-to-end personalization experience, translating company goals into clear priorities and driving step-function improvements through bold design bets. This role involves setting craft standards, leading the transition to AI-native product development, and mentoring designers while partnering with engineering and product teams. The position requires a strategic visionary who combines user needs, business priorities, and sharp product sense to shape the future of the product.

Responsibilities

Own the personalization experience end-to-end across the full ecosystem
Lead design vision, strategy, and execution for AI-native product development
Mentor designers and establish craft standards and operating models

Skills

About Babylist

babylist.com

Headquarters

Emeryville, California, United States

Company Size

201-500 employees

Founded

2011

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Babylist is a baby registry and parenting e-commerce platform that helps expecting parents build and manage universal registries with items from any store alongside curated picks from its own shop. It offers tools like cash funds, completion discounts, group gifting, shipping and gift-tracking, plus guides and curated product lists to simplify gear selection. Parents use Babylist for its flexible, all-in-one registry features, expert editorial content, and mobile/web tools that make planning and receiving baby gifts easier.