Principal Product Marketer, Hardware

Dandy

4 months ago

3.5 on Glassdoor

United States

Hybrid

Full Time

Director

0 applicants

View Job Listing

Apply to 100+ jobs

About this role

The Principal Product Marketer, Hardware at Dandy is responsible for leading the go-to-market strategy for the company’s hardware products, overseeing the process from customer discovery to product launch and ongoing adoption. This role involves collaborating with cross-functional teams, including Product, Engineering, and Hardware, to translate customer insights into compelling product positioning and messaging that differentiates Dandy in a competitive landscape. The marketer will also define success metrics for launches, optimize strategies based on performance data, and work with creative teams to develop impactful marketing campaigns. Candidates should have at least 8 years of professional experience, with a strong background in product marketing and excellent communication skills.

Skills

About Dandy

meetdandy.com

Dandy is a fully digital dental laboratory that streamlines the dental practice experience by integrating cutting-edge technology to improve patient care. The company offers a comprehensive range of services, including free intraoral scanners, advanced manufacturing for dental restorations, and real-time clinical support, enabling dentists to efficiently manage their lab work from scan to delivery. With features like rapid turnaround times and innovative products such as 2-appointment dentures and implosion solutions, Dandy empowers practices of all sizes to enhance operational efficiency and patient outcomes.