Principal Product Marketer, Hardware

The Principal Product Marketer, Hardware at Dandy is responsible for leading the go-to-market strategy for the company’s hardware products, overseeing the process from customer discovery to product launch and ongoing adoption. This role involves collaborating with cross-functional teams, including Product, Engineering, and Hardware, to translate customer insights into compelling product positioning and messaging that differentiates Dandy in a competitive landscape. The marketer will also define success metrics for launches, optimize strategies based on performance data, and work with creative teams to develop impactful marketing campaigns. Candidates should have at least 8 years of professional experience, with a strong background in product marketing and excellent communication skills.