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Principal Publishing Strategist at KRAFTON - ApplyBlast

Principal Publishing Strategist

KRAFTON

2 months ago

El Segundo, California, United States

Onsite

Contract

Senior

0 applicants

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About this role

The Principal Publishing Strategist will lead the development of market opportunity assessments, investment proposals, and business cases for the North American market, delivering decision‑ready strategic recommendations to global executive leadership. The role supports cross‑functional publishing teams, provides regional expertise for both announced and unannounced titles, and contributes to go‑to‑market planning and live‑service publishing decisions.

Responsibilities

Lead development of market opportunity assessments and investment proposals
Synthesize market, competitive, and user data into strategic arguments
Support go-to-market planning and live-service publishing decisions

Skills

About KRAFTON

krafton.com

Headquarters

강남구, 서울특별시, South Korea

Company Size

1001-5000 employees

Founded

2007

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KRAFTON is a South Korean game developer and global entertainment company that creates, publishes, and operates interactive entertainment and IP. Best known for PlayerUnknown’s Battlegrounds (PUBG), it oversees multiple in‑house studios and develops games across PC, console, and mobile while investing in new IP, technology, and esports. Headquartered in Seoul and publicly listed, KRAFTON pursues cross‑media projects and strategic partnerships to grow its brands and player communities worldwide. Its guiding slogan is “Create the original. Connect the world.”