Principal Web Copywriter (Conversion & Growth) — B2B SaaS
ZoomInfo Technologies LLC(22 days ago)
About this role
ZoomInfo is hiring a Web Copywriter focused on conversion and growth for its B2B SaaS website, treating the site as a revenue-driving channel. The role centers on turning complex products and AI capabilities into clear, compelling web experiences through close partnership with growth, product marketing, and design. This position is hands-on and performance-measured, with iterative improvement based on outcomes.
Required Skills
- Web Copywriting
- Conversion Copywriting
- Landing Pages
- Product Messaging
- A/B Testing
- Web Analytics
- CRO
- Growth Marketing
- Lifecycle Marketing
- ABM
+5 more
About ZoomInfo Technologies LLC
zoominfo.comZoomInfo is an AI-powered Go-To-Market (GTM) intelligence platform that provides comprehensive B2B company and contact data, buying-intent signals, and workflow automation to help teams identify, engage, and close ideal customers. It combines millions of verified contacts and real-time signals (funding, exec moves, intent) with tools like ZoomInfo Copilot and GTM Studio to prioritize accounts, uncover buying committees, and personalize outreach at scale. The platform integrates with major CRMs and sales/marketing tools to automate enrichment and engagement directly in existing workflows. ZoomInfo also offers demos/trials and maintains compliance with data-privacy regulations such as GDPR and CCPA.