Product Lead, Customer Journeys — Core Surfaces

Block(22 days ago)

RemoteFull TimeSenior$168,300 - $297,000Product

About this role

Cash App (Block) is hiring a Product Lead for Customer Journeys to own the vision and direction of how customers move through the Cash App ecosystem, from first use to deeper engagement. The role focuses on creating a cohesive, personalized in-app journey framework and shaping the overall experience that helps customers understand what to do next. This position operates within a distributed global team environment.

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Required Skills

Product Strategy
Roadmap Planning
Customer Onboarding
User Engagement
Growth Strategy
Personalization
In-App Messaging
Experimentation
Segmentation
Funnel Optimization

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About Block

block.xyz

Block, Inc. builds technology to increase access to the global economy by connecting businesses and consumers across commerce, payments, and financial services. Its ecosystem includes Square (merchant point‑of‑sale, payments, hardware and business tools), Cash App (peer‑to‑peer payments, banking, investing and crypto), Afterpay (buy‑now‑pay‑later), TIDAL (music streaming), Bitkey (blockchain/security products) and Proto (R&D and product incubation). Block offers payments processing, merchant services, lending, payroll, subscriptions, developer APIs and integrated hardware aimed at simplifying commerce for small businesses and individuals. The company emphasizes developer-friendly tools and consumer apps to expand financial inclusion globally.