Product Led Growth Manager

Acorns(2 months ago)

HybridFull TimeManager$113,701 - $149,006 (estimated)Growth

About this role

The Product-Led Growth Manager at GoHenry is responsible for driving organic growth by enhancing the product experience across the Acorns, Acorns Early, and GoHenry platforms. This role involves strategizing and implementing App Store Optimization (ASO), executing A/B tests to optimize conversion flows, and developing product-led growth initiatives. The manager will collaborate with Product, Engineering, and Marketing teams to analyze data, identify improvement areas, and implement marketing-led experiments to boost customer acquisition and activation.

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Required Skills

App Store Optimization
Conversion Rate Optimization
A/B Testing
Data Analysis
Project Management
Cross-Functional Collaboration
Growth Strategies
Experimentation
Funnel Performance Monitoring
Mobile Acquisition Channels

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About Acorns

www.gohenry.com

Acorns Early is a financial education platform designed to help children aged 6-18 learn money management skills through a debit card and app that fosters responsible spending, saving, and earning habits. The service enables parents to set up chores, manage allowances, and track financial activities with real-time notifications and customizable controls. With features like savings goals, parental oversight, and the ability to receive funds from family members, Acorns Early not only prepares kids for financial independence but also encourages healthy money habits from an early age.