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Product Manager, Marketing Technology at e.l.f. Beauty - ApplyBlast

Product Manager, Marketing Technology

e.l.f. Beauty

4 months ago

3.6 on Glassdoor

Oakland, CA

Hybrid

Full Time

Senior

0 applicants

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About this role

A Product Manager, Marketing Technology at e.l.f. Beauty owns the strategy and execution of the marketing technology ecosystem, specifically focusing on the Customer Data Platform (CDP), AI-driven personalization, and data integrations. This technical, data-forward role sits within the Digital team and requires bridging the gap between customer data architecture and business activation to drive measurable outcomes. The position involves defining data strategies, managing product roadmaps, and collaborating closely with engineering and marketing stakeholders to unlock the full value of customer data.

Responsibilities

Define and execute multi-quarter product roadmap for the MarTech stack
Own end-to-end product lifecycle from discovery to post-launch iteration
Architect identity resolution strategies to support a unified customer view
Translate marketing strategy into specific platform capabilities for activation
Manage vendor relationships for CDP, engagement, and AI platforms

Skills

About e.l.f. Beauty

elfbeauty.com

Headquarters

Oakland, California, United States

Company Size

201-500 employees

Founded

2004

View Profile

e.l.f. Beauty is a multi-brand beauty company and bold disruptor committed to making high-quality beauty accessible to everyone through positivity, inclusivity, and accessibility. Its portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, Well People, Naturium, and Rhode, spanning affordable makeup, premium skincare, clean beauty, and hybrid makeup essentials. The company sells through direct-to-consumer and major global retail channels and is publicly traded.