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Product Manager, Product Analytics & Experimentation at TEGNA Inc. - ApplyBlast

Product Manager, Product Analytics & Experimentation

TEGNA Inc.

25 days ago

Tysons, Virginia, United States

Onsite

Full Time

Medior

2 applicants

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About this role

This role partners with Product Managers to measure, learn from, and continuously improve TEGNA's digital products by transforming customer behavior into actionable insights. The position involves evolving analytics and experimentation capabilities, defining success metrics, and supporting data-informed decisions throughout the product lifecycle. You will collaborate across Product, Engineering, Design, Data, and Editorial teams to build a culture where analytics are integral to product discovery and improvement.

Responsibilities

Partner with Product Managers to define success metrics and measure product performance
Design and execute A/B tests and feature rollouts to validate hypotheses
Develop dashboards and measurement frameworks to analyze customer behavior

Skills

About TEGNA Inc.

tegna.com

Headquarters

Tysons, Virginia, United States

Company Size

5001-10000 employees

View Profile

TEGNA Inc. is now part of Nexstar Media Group, Inc. Formerly an independent U.S.-based broadcast media and marketing services company, TEGNA operated 64 local brands across 51 markets offering broadcast, streaming/CTV, digital, live sports, and podcast advertising solutions. Its capabilities included multiplatform content production, programmatic and direct advertising, and local sales partnerships aimed at helping brands reach targeted audiences.