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Product Manager at TEGNA Inc. - ApplyBlast

Product Manager

TEGNA Inc.

2 months ago

United States

Onsite

Full Time

Manager

0 applicants

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About this role

The Product Manager will lead attribution and measurement initiatives within TEGNA's ad tech platform, defining roadmaps, standards, and methodologies to provide advertisers with defensible campaign impact insights. The role involves owning measurement products, collaborating cross‑functionally, and ensuring rigorous causal analysis and accreditation compliance.

Responsibilities

Define measurement roadmap and claim standards
Own attribution methodology and incrementality design
Write agile requirements and manage cross‑functional delivery

Skills

About TEGNA Inc.

tegna.com

Headquarters

Tysons, Virginia, United States

Company Size

5001-10000 employees

View Profile

TEGNA Inc. is now part of Nexstar Media Group, Inc. Formerly an independent U.S.-based broadcast media and marketing services company, TEGNA operated 64 local brands across 51 markets offering broadcast, streaming/CTV, digital, live sports, and podcast advertising solutions. Its capabilities included multiplatform content production, programmatic and direct advertising, and local sales partnerships aimed at helping brands reach targeted audiences.