Varicent

Product Marketing Director - Incentives (Workday) - Remote

Varicent (9 days ago)

RemoteFull TimeSenior$120,000 - $160,000Product Marketing
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About this role

The Product Marketing Director at Varicent is responsible for driving go-to-market initiatives, shaping messaging strategies, and leveraging AI tools to accelerate insight generation and content creation. They serve as a strategic partner across multiple teams, influencing product positioning, market research, and campaign execution to support revenue growth.

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Required Skills

  • AI
  • Messaging
  • Market Research
  • Content Creation
  • GTM Strategy
  • Sales Enablement
  • Product Marketing
  • AI Tools
  • Competitive Analysis
  • Content Development

Qualifications

  • Bachelor’s degree in Marketing, Business, or related field
  • MBA
Varicent

About Varicent

varicent.com

Varicent provides sales and revenue performance management software that helps organizations drive higher performance and maximize revenue by turning data into actionable insights and tools. Its platform covers incentive compensation management, territory and quota planning, sales planning and forecasting, and analytics/revenue intelligence to model, automate, and optimize sales processes. Varicent integrates with CRM and enterprise data systems to deliver accurate pay calculations, real-time performance visibility, and actionable analytics for sales, finance, and operations teams. Enterprises use Varicent to reduce compensation errors, boost sales productivity, and better align incentives with strategic revenue goals.

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