Product Marketing Director - Incentives (Workday)
Varicent (5 days ago)
About this role
The Product Marketing Director at Varicent plays a strategic role in shaping go-to-market initiatives, leveraging AI tools for content and insight generation. The role involves collaboration across multiple teams to develop messaging, support product launches, and drive revenue growth through innovative marketing strategies.
Required Skills
- AI
- Messaging
- Product Marketing
- Market Research
- Content Creation
- Data Analysis
- GTM Strategy
- Generative AI
- Storytelling
- Campaign Management
About Varicent
varicent.comVaricent provides sales and revenue performance management software that helps organizations drive higher performance and maximize revenue by turning data into actionable insights and tools. Its platform covers incentive compensation management, territory and quota planning, sales planning and forecasting, and analytics/revenue intelligence to model, automate, and optimize sales processes. Varicent integrates with CRM and enterprise data systems to deliver accurate pay calculations, real-time performance visibility, and actionable analytics for sales, finance, and operations teams. Enterprises use Varicent to reduce compensation errors, boost sales productivity, and better align incentives with strategic revenue goals.
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