Product Marketing Lead

Haus(29 days ago)

HybridFull TimeSenior$150,000 - $170,000Go-to-Market

About this role

The Product Marketing Lead at Haus is responsible for refining the company’s positioning and narrative across all products and customer segments while developing market research and competitive intelligence to guide product direction and go-to-market strategy. The role involves close collaboration with Product, Engineering, and Science teams to influence roadmap priorities, drive launch strategies, and support sales enablement efforts. Additionally, the lead will track product performance, customer adoption, and market trends to communicate insights to leadership, ensuring alignment with Haus's mission of optimizing marketing spending through advanced analytics.

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Required Skills

Product Positioning
Competitive Intelligence
Market Research
Customer Insights
Product Collaboration
Launch Strategy
Sales Enablement
Integrated Campaigns
Value Proposition Framework
Product Performance Tracking

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About Haus

www.haus.io

Haus is an AI-powered platform focused on improving marketing effectiveness through its incrementality measurement tools. By providing specialized solutions such as GeoLift and Causal MMM, it helps brands optimize their advertising spend and make data-driven decisions. Haus empowers companies with insights to accurately assess the impact of their marketing efforts, ensuring better ROI on their investments. With a rich background in marketing science, Haus collaborates with top brands to drive smarter business strategies.