Product Marketing Manager - Acquisition Tech (DE)

The Product Marketing Manager - Acquisition Tech at iwoca focuses on driving customer growth in the German market by shaping product positioning, messaging, and user acquisition strategies. This role involves collaborating with engineering and data teams to develop tools that enhance customer onboarding and conversion, while also designing and executing A/B tests to optimize marketing efforts. Key responsibilities include understanding the SME lending landscape, creating targeted narratives, and facilitating cross-functional collaboration to establish team operations as it scales. The position requires fluency in German and a strong analytical mindset, with a background in product marketing or similar roles aimed at customer acquisition and growth.