Product Marketing Manager - Acquisition Tech (DE)

iwoca(2 months ago)

HybridFull TimeManager$118,225 - $154,604 (estimated)Strategy and Product

About this role

The Product Marketing Manager - Acquisition Tech at iwoca focuses on driving customer growth in the German market by shaping product positioning, messaging, and user acquisition strategies. This role involves collaborating with engineering and data teams to develop tools that enhance customer onboarding and conversion, while also designing and executing A/B tests to optimize marketing efforts. Key responsibilities include understanding the SME lending landscape, creating targeted narratives, and facilitating cross-functional collaboration to establish team operations as it scales. The position requires fluency in German and a strong analytical mindset, with a background in product marketing or similar roles aimed at customer acquisition and growth.

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Required Skills

Product Marketing
Customer Experience
Data Analysis
Experiment Design
A/B Testing
Lead Scoring
Predictive Targeting
Cross-Functional Collaboration
Market Research
Messaging Strategy

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About iwoca

www.iwoca.co.uk

Iwoca is a fintech company that specializes in providing flexible business loans for small and medium enterprises in the UK, offering amounts ranging from £1,000 to £1 million with repayment terms from 1 day to 24 months. The application process is designed to be straightforward, with funding decisions made typically within 24 hours and no penalties for early repayment. Since its inception in 2012, iwoca has funded over 100,000 businesses, emphasizing transparency and efficiency in its lending practices. The company is committed to helping entrepreneurs manage their cash flow and invest in growth through accessible financing solutions.