Product Marketing Manager - Acquisition Tech (DE)

iwoca(2 months ago)

HybridFull TimeManager$114,444 - $149,937 (estimated)Strategy and Product

About this role

The Product Marketing Manager - Acquisition Tech (DE) at iwoca is responsible for driving customer acquisition for small businesses in Germany by developing tools and marketing strategies that enhance engagement and conversion rates. The role involves collaboration with engineers and data experts to create user experiences and conduct experiments, while also shaping messaging and positioning to resonate with the target market. The manager will analyze the SME lending landscape, define actionable insights, and translate business goals into product outcomes within a newly formed cross-functional team.

View Original Listing

Required Skills

Product Marketing
Customer Engagement
A/B Testing
Data Analysis
German Fluency
Experimental Design
Cross-Functional Collaboration
Lead Scoring
Prioritization
Strategy Development

+8 more

About iwoca

www.iwoca.co.uk

Iwoca is a fintech company that specializes in providing flexible business loans for small and medium enterprises in the UK, offering amounts ranging from £1,000 to £1 million with repayment terms from 1 day to 24 months. The application process is designed to be straightforward, with funding decisions made typically within 24 hours and no penalties for early repayment. Since its inception in 2012, iwoca has funded over 100,000 businesses, emphasizing transparency and efficiency in its lending practices. The company is committed to helping entrepreneurs manage their cash flow and invest in growth through accessible financing solutions.