Product Marketing Manager - Cadillac/GMC/Buick
General Manufacturing(29 days ago)
About this role
The Product Marketing Manager will lead strategic direction, market positioning, and commercial performance for GM’s premium brands Buick, GMC, and Cadillac. The role focuses on shaping product strategy, pricing and incentives, and aligning brand identity with business objectives while partnering with Sales, Finance, Product Planning and the dealer network. This position is hybrid, requires travel under 25%, and involves leading a team of product marketing specialists.
Required Skills
- Product Strategy
- Pricing Strategy
- Incentives
- Dealer Relations
- Market Insights
- Competitive Analysis
- Lifecycle Planning
- Team Management
- Negotiation
- Presentation Skills
Qualifications
- Bachelor's Degree
- MBA Preferred
- Driver's License
About General Manufacturing
gm.comGeneral Motors is a global automotive company and the parent of Chevrolet, Buick, GMC and Cadillac, designing, engineering and manufacturing a full range of cars, trucks and SUVs. Beyond vehicles, GM provides connected and mobility services—such as OnStar and GM Energy—and invests in vehicle safety, autonomous driving and other advanced engineering. The company is pursuing electrification and sustainability through initiatives like its Journey to Zero Emissions while supporting communities and workforce development. For more than a century GM emphasizes quality, reliability and delivering a vehicle for every drive.
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