Product Marketing Manager - Cadillac/GMC/Buick
General Motors
About this role
The Product Marketing Manager will lead strategic direction, market positioning, and commercial performance for GM’s premium brands Buick, GMC, and Cadillac. The role focuses on shaping product strategy, pricing and incentives, and aligning brand identity with business objectives while partnering with Sales, Finance, Product Planning and the dealer network. This position is hybrid, requires travel under 25%, and involves leading a team of product marketing specialists.
Skills
Qualifications
About General Motors
gm.comGeneral Motors is a global automotive company and the parent of Chevrolet, Buick, GMC and Cadillac, designing, engineering and manufacturing a full range of cars, trucks and SUVs. Beyond vehicles, GM provides connected and mobility services—such as OnStar and GM Energy—and invests in vehicle safety, autonomous driving and other advanced engineering. The company is pursuing electrification and sustainability through initiatives like its Journey to Zero Emissions while supporting communities and workforce development. For more than a century GM emphasizes quality, reliability and delivering a vehicle for every drive.
Recent company news
MSNBenchmark keeps a buy rating on General Motors Company (GM)
17 hours ago
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2 days ago
EVChargingStations.comIonna Launches Its First Automaker Discount Program With General Motors
1 day ago
InvestopediaHow GM Makes Money: Vehicle Sales and Financing
6 days ago
CoinCentralGeneral Motors (GM) Stock: No Sales Impact From Rising Gas Prices, CFO Says
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About General Motors
Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Leadership Team
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
Unlock Company Insights
View leadership team, funding history,
and employee contacts for General Motors.
Salary
$106k – $140k
per year
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