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© All Rights Reserved. ApplyBlast.com
Second Nature
Second Nature is seeking a Product Marketing Manager to own go-to-market strategy and messaging for their core Resident Benefits Package (RBP) products. The role involves shaping positioning across sales and marketing teams, leading product launches, and driving competitive intelligence within the proptech sector. Candidates will develop Ideal Customer Profiles (ICP), create compelling collateral, and leverage AI tools to optimize market messaging and adoption.
Headquarters
Raleigh, North Carolina, United States
Company Size
201-500 employees
Founded
2012
Second Nature is a resident-experience platform designed for the property management industry, marketed as the only fully-managed solution for end-to-end resident experiences. It offers a suite of services and tools intended to make life easier for property managers, residents, and investors. The platform aims to streamline communications, operations, and administrative tasks to enhance resident engagement and property performance. Built for scale, Second Nature seeks to improve efficiency, retention, and outcomes across rental properties.
Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
View leadership team, funding history,
and employee contacts for Second Nature.
30% below the average for this role