Asana

Product Marketing Manager, Regulated Industries

Asana(1 month ago)

HybridFull TimeSenior$182,000 - $207,000Marketing
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About this role

The role leads global marketing strategy to grow and nurture customer relationships across Public Sector and Financial Services, with a focus on positioning Asana Gov and communicating compliance capabilities. It requires navigating regulated markets and translating certification and security frameworks into clear customer value. The role partners closely with Revenue, Product, Legal, Security, and Field Marketing teams to execute compliance-focused programs and drive revenue growth.

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Required Skills

  • Product Marketing
  • GTM Strategy
  • Regulatory Knowledge
  • Compliance Marketing
  • Messaging
  • Content Creation
  • Sales Enablement
  • Event Strategy
  • Demo Development
  • Competitive Analysis

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Asana

About Asana

asana.com

Asana is a cloud-based work management platform that helps teams organize, track, and manage projects, tasks, and workflows. It offers task lists, boards, timelines, calendars, goals, automation rules, reporting, and integrations with popular tools like Slack, Google Drive, and Microsoft Teams. Asana serves organizations from small teams to enterprises with admin controls, security features, and analytics. Teams choose it for its intuitive interface, flexible workflows, and strong collaboration capabilities.

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