Product marketing manager

Watershed(2 months ago)

HybridFull TimeManager$167,000 - $180,000Marketing

About this role

The Product Marketing Manager at Watershed is responsible for developing and implementing marketing strategies for a significant product area, including audience segmentation, positioning, and messaging. This role involves close collaboration with product, sales, and policy teams to create compelling marketing materials and sales enablement strategies, as well as establishing demand generation models and analyzing performance metrics. The ideal candidate has over 7 years of B2B product marketing experience in enterprise software and possesses strong storytelling skills to translate complex topics into clear narratives.

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Required Skills

Product Marketing Strategy
Audience Segmentation
Positioning
Messaging
Demand Generation
Target Setting
Sales Enablement
Compelling Narratives
Performance Analysis
Data-Driven Decision Making

+6 more

About Watershed

watershed.com

Codecademy is an online learning platform that offers interactive coding lessons in a variety of programming languages and web development technologies. It is designed to help learners of all ages build their coding skills through hands-on practice and real-time feedback. Codecademy provides a range of courses, from beginner to advanced levels, covering topics such as Python, JavaScript, HTML, CSS, and more, making programming accessible to anyone looking to enhance their digital literacy. With an emphasis on community and collaboration, Codecademy also offers forums and project-building features that facilitate peer learning and support.