About this role
As Astra's first Product Marketing Manager, you will lead the go-to-market strategy for the company's payments infrastructure, defining positioning and messaging to enhance customer understanding and adoption. Your responsibilities include crafting compelling narratives, developing sales enablement content, conducting market research, and executing product launches, all while collaborating closely with product, sales, and engineering teams. With a strong background in fintech and B2B SaaS marketing, you will help shape Astra's brand and drive pipeline growth in a competitive landscape.
Required Skills
- Go-to-Market Strategy
- Content Development
- Positioning & Messaging
- Sales Enablement
- Market Intelligence
- Customer Advocacy
- Product Evangelism
- Launch Execution
- Payments Knowledge
- Marketing Tools
+10 more
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or related field
About Astra
astra.financeAstra is a vertically integrated payments platform designed for product teams and developers, offering an easy-to-use API that facilitates instant transfers between bank accounts and debit cards. The platform emphasizes fast and secure processing of financial transactions, making it ideal for use cases like instant disbursements, account funding, and accelerated bank transfers. By enabling seamless payment integrations, Astra aims to streamline the payment lifecycle for its users, ensuring quick access to funds and enhanced security.
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