Product Marketing Manager
Relay Financial(3 months ago)
About this role
A Product Marketing Manager at Relay is responsible for driving go-to-market strategies and product launches focused on small to medium-sized businesses. The role involves collaborating with cross-functional teams to shape product positioning, create compelling messaging, and derive insights through customer research, all aimed at enhancing product adoption and engagement. Additionally, the PMM will track performance metrics and optimize campaigns to ensure alignment with business goals and contribute to sustained growth.
Required Skills
- Product Marketing
- Go-to-Market Execution
- Market Research
- Customer Insights
- Messaging
- Storytelling
- Performance Measurement
- Campaign Effectiveness
- Competitive Analysis
- Collaboration
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About Relay Financial
relayfi.comRelay Financial, often referred to simply as Relay, is a financial technology company that specializes in providing online business banking services designed to enhance cash flow management for small businesses. The platform allows users to effortlessly track their earnings, spending, and savings by offering multiple checking and savings accounts tailored to specific financial goals. Relay prioritizes transparency and ease of use, promoting features such as no hidden fees, multi-account organization, and integrations with popular accounting software. Although not an FDIC-insured bank, its banking services are supported by Thread Bank, ensuring funds are eligible for FDIC insurance coverage up to $3 million.