Product Marketing Manager

Relay Financial(3 months ago)

HybridFull TimeManager$130,198 - $169,700 (estimated)Marketing

About this role

The Product Marketing Manager at Relay is responsible for driving the strategy and execution of go-to-market initiatives for fintech products aimed at small and medium-sized businesses (SMBs). This role involves collaborating with cross-functional teams to develop positioning, messaging, and customer insights, influencing product development, and ensuring alignment with market needs. The PMM will monitor campaign performance and leverage data to optimize product adoption and engagement, while crafting compelling narratives that effectively communicate the product's value to users.

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Required Skills

Product Marketing
Go-to-Market Strategy
Customer Insights
Market Research
Messaging
Storytelling
Performance Measurement
Data Analysis
Stakeholder Collaboration
B2B Experience

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About Relay Financial

relayfi.com

Relay Financial, often referred to simply as Relay, is a financial technology company that specializes in providing online business banking services designed to enhance cash flow management for small businesses. The platform allows users to effortlessly track their earnings, spending, and savings by offering multiple checking and savings accounts tailored to specific financial goals. Relay prioritizes transparency and ease of use, promoting features such as no hidden fees, multi-account organization, and integrations with popular accounting software. Although not an FDIC-insured bank, its banking services are supported by Thread Bank, ensuring funds are eligible for FDIC insurance coverage up to $3 million.