Product Marketing Manager

Relay Financial(3 months ago)

HybridFull TimeManager$123,000 - $145,000Marketing

About this role

The Product Marketing Manager at Relay will be responsible for driving the go-to-market strategy for fintech products aimed at small to medium-sized businesses (SMBs). This role involves collaborating with cross-functional teams to shape product positioning, messaging, and launch campaigns based on customer insights and market analysis. Additionally, the manager will track performance metrics and optimize strategies to ensure product adoption aligns with business goals. Ideal candidates should have 3-5 years of relevant experience in B2B marketing, particularly within tech focused on SMBs.

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Required Skills

Go-to-Market Execution
Customer Insights
Market Research
Messaging
Storytelling
Performance Measurement
Product Positioning
Campaign Management
Data Analysis
Collaboration

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About Relay Financial

relayfi.com

Relay Financial, often referred to simply as Relay, is a financial technology company that specializes in providing online business banking services designed to enhance cash flow management for small businesses. The platform allows users to effortlessly track their earnings, spending, and savings by offering multiple checking and savings accounts tailored to specific financial goals. Relay prioritizes transparency and ease of use, promoting features such as no hidden fees, multi-account organization, and integrations with popular accounting software. Although not an FDIC-insured bank, its banking services are supported by Thread Bank, ensuring funds are eligible for FDIC insurance coverage up to $3 million.