Product Marketing Manager
SoFi(1 month ago)
About this role
The Product Marketing Manager will be the strategic owner of SoFi’s Home Equity product marketing, responsible for defining the product value proposition and leading go-to-market efforts to drive acquisition and engagement. This individual contributor role acts as the voice of the customer and represents marketing within the business unit to accelerate product growth. The role emphasizes data-driven decision making, consumer insights, and close partnership with product teams to ensure product-market fit and measurable business impact.
Required Skills
- Acquisition
- GTM
- Market Research
- Competitive Analysis
- Budgeting
- Forecasting
- Segmentation
- Offer Strategy
- Creative Leadership
- Product Collaboration
+8 more
Qualifications
- Bachelor’s Degree in Marketing or Similar
About SoFi
sofi.comWelcome is a digital design and engineering studio that builds websites, web apps, and branded online experiences for startups and enterprises. They combine user‑centered UX/UI design, front‑end and back‑end engineering, and performance and accessibility optimization to deliver polished, responsive products. Services include product strategy, visual design, development, and ongoing support or optimization. Clients pick Welcome for fast iteration, clean typography and layouts, and developer‑friendly, measurable outcomes.
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