Product Marketing Manager
SoFi
About this role
The Product Marketing Manager will be the strategic owner of SoFi’s Home Equity product marketing, responsible for defining the product value proposition and leading go-to-market efforts to drive acquisition and engagement. This individual contributor role acts as the voice of the customer and represents marketing within the business unit to accelerate product growth. The role emphasizes data-driven decision making, consumer insights, and close partnership with product teams to ensure product-market fit and measurable business impact.
Skills
Qualifications
About SoFi
sofi.comWelcome is a digital design and engineering studio that builds websites, web apps, and branded online experiences for startups and enterprises. They combine user‑centered UX/UI design, front‑end and back‑end engineering, and performance and accessibility optimization to deliver polished, responsive products. Services include product strategy, visual design, development, and ongoing support or optimization. Clients pick Welcome for fast iteration, clean typography and layouts, and developer‑friendly, measurable outcomes.
Recent company news
Investing.comSoFi shares drop as short seller Muddy Waters takes aim at company
1 day ago
Barron'sSoFi Stock Rises as CEO Defends Against Short Seller’s ‘Financial Engineering’ Allegations
22 hours ago
The Globe and MailSoFi Calls Short Seller Report ‘Factually Inaccurate and Misleading,’ Stock Rises as CEO Noto Buys Shares
5 hours ago
Yahoo FinanceSoFi Fires Back, Threatens Legal Action Against Short Seller as CEO Buys Stock
24 hours ago
Investor's Business DailySoFi Fires Back At Short Seller Muddy Waters, CEO Buys Shares
22 hours ago
About SoFi
Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Leadership Team
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
Unlock Company Insights
View leadership team, funding history,
and employee contacts for SoFi.
Salary
$118k – $155k
per year