Product Marketing Manager

Follett Software, LLC(14 days ago)

RemoteFull TimeMedior$75,788 - $101,806 (estimated)Marketing

About this role

The Product Marketing Manager at Follett Software develops and executes go-to-market strategies and product messaging to drive demand for the company's education technology solutions. The role partners with Product Management, Sales, Customer, and Marketing teams to support product launches, market positioning, and sales enablement. It contributes to Follett’s mission of empowering educators through transformative technology.

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Required Skills

Go-To-Market
Product Positioning
Market Research
Content Creation
Demand Generation
Sales Enablement
Customer Advocacy
Performance Analysis
Project Management
Messaging

+10 more

Qualifications

Bachelor’s Degree in Marketing, Business, Education or Related Field

About Follett Software, LLC

follett.com

Follett is an education-focused company that provides books, digital content, technology, and services to K–12 schools and higher education institutions. It operates campus bookstores and e-commerce platforms, supplies course materials and library resources, and offers library and learning management solutions (including inventory, discovery, and analytics tools) to help educators and administrators run programs more efficiently. Follett’s products span physical and digital formats and are designed to support student learning, streamline operations, and improve access to educational content.