Product Marketing Manager
Ariens(1 month ago)
About this role
The Product Marketing Manager for Ariens residential ZTRs is responsible for defining and promoting the product vision and commercial positioning of the company's residential zero-turn mowers. This role connects market insights, engineering, and commercial teams to ensure products reflect Ariens' values of quality and durability. The position supports long-term product strategy and represents the customer perspective in product decisions.
Required Skills
- Market Research
- Competitive Analysis
- Customer Advocacy
- Roadmapping
- Product Lifecycle
- Go-To-Market
- Pricing Strategy
- Trade Shows
- KPI Monitoring
- Marketing Collateral
+2 more
Qualifications
- Bachelor's Degree in Business, Marketing, Engineering, or Related Field
About Ariens
ariens.comStarting with four employees in 1933, we now employ over 1,500 people to design, fabricate and assemble our zero turn lawn mowers and snow blowers in Brillion, WI.
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