Product Marketing Manager
Similarweb(1 day ago)
About this role
A strategic, hands-on Product Marketing Manager leading marketing strategy for Similarweb’s App Intelligence solution, owning positioning, messaging, product launches, PLG funnels, and sales enablement. The role partners with Product, Sales, and Marketing teams to drive ARR through new business, upsell, and cross-sell while optimizing trial funnels and marketing campaigns.
Required Skills
- Product Marketing
- Messaging
- Product Launches
- PLG Funnels
- Sales Enablement
- Positioning
- Campaign Strategy
- Analytics
- Stakeholder Management
- Storytelling
+3 more
About Similarweb
similarweb.comSimilarweb is an AI-powered digital intelligence company that provides real-time market and competitive insights derived from web and mobile app data. Its platform aggregates traffic and engagement metrics, audience and referral sources, keyword and advertising intelligence, and industry trends to help businesses benchmark performance and uncover growth opportunities. Marketers, product and sales teams, and analysts use Similarweb for market research, competitive benchmarking, lead generation, and digital strategy across channels. The company offers enterprise products, APIs, and global coverage to support data-driven decision making and go-to-market planning.
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