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© All Rights Reserved. ApplyBlast.com
Roots
A Product Marketing Manager at Roots shapes product positioning and go-to-market strategies through storytelling and consumer insights, collaborating across teams to ensure brand alignment and customer-centric execution.
Roots is a Canadian lifestyle apparel and accessories brand founded in 1973, known for casual clothing, footwear and leather goods for men, women and kids. The company emphasizes quality materials, craftsmanship and an outdoors‑inspired, laid‑back aesthetic across products like sweatshirts, joggers, moccasins, bags and jackets. Roots sells through retail stores and e-commerce in Canada, the U.S. and select international markets, leveraging its Canadian heritage. Customers choose Roots for durable, comfortable everyday basics and well‑made leather goods.
Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
View leadership team, funding history,
and employee contacts for Roots.
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