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Product Marketing Manager at Abbott Laboratories - ApplyBlast

Product Marketing Manager

Abbott Laboratories

3 months ago

3.7 on Glassdoor

Alameda, California, United States

Onsite

Full Time

Senior

0 applicants

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About this role

As a Product Marketing Manager at Abbott, you will drive go-to-market launch strategies for the FreeStyle Libre brand in the Diabetes Care division. You will partner with cross-functional teams including Product, Insights, and R&D to define product positioning, create marketing materials, and ensure successful market penetration. The role requires acting as a global expert to translate clinical and scientific information into compelling messaging for healthcare professionals and consumers.

Responsibilities

Drive go-to-market launch strategy for new products and brand growth
Define product positioning and key messaging with cross-functional partners
Develop and deliver product launch toolkits and training materials
Collaborate with clinical and medical teams to highlight value propositions
Ensure compliance and accuracy of marketing materials with Regulatory Affairs

Skills

Qualifications

Bachelor's Degree in Marketing, Business, Engineering, Life Sciences, or related field4+ years of experience in product marketing and/or product management in healthcare or regulated industry

About Abbott Laboratories

abbott.com

Innovative medical devices and health care solutions for cardiovascular health, diabetes management, diagnostic testing, nutrition, chronic pain and more.