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Product Marketing Manager at Noom - ApplyBlast

Product Marketing Manager

Noom

5 months ago

2.6 on Glassdoor

New York, New York, United States

Hybrid

Full Time

Manager

0 applicants

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About this role

The Product Marketing Manager at Noom will lead end-to-end go-to-market strategies for new consumer health products, translating product capabilities into compelling marketing narratives and coordinating cross‑functional launches. The role involves partnering with product, research, legal, and channel teams to ensure accurate, impactful messaging and to drive special projects around claims development.

Responsibilities

Lead end‑to‑end go‑to‑market process for new product launches
Translate product capabilities into compelling marketing narratives and positioning
Own and drive special projects related to claims development

Skills

About Noom

noom.com

Headquarters

New York, New York, United States

Company Size

1001-5000 employees

Founded

2008

View Profile

Noom is a digital behavior-change platform that helps people lose weight and build healthier habits through psychology-based curricula delivered via a mobile app. It combines daily lessons, food and activity tracking, and personalized human coaching to support sustainable lifestyle change. In addition to its core weight-loss programs, Noom offers clinically informed services including GLP-1 medication management and other preventive health offerings. Users choose Noom for its evidence-informed, coaching-centered approach focused on long-term results rather than quick fixes.