General Manufacturing

Product Marketing Specialist (Cadillac, GMC, Buick)

General Manufacturing(27 days ago)

HybridFull TimeMedior$72,759 - $98,177 (estimated)Marketing
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About this role

A Product Marketing Specialist at General Motors helps shape the success of Buick, GMC, and Cadillac by driving product strategy, pricing, incentives, and market positioning. The role partners with cross-functional teams to deliver data-driven recommendations and support product launches. It focuses on aligning premium products with customer expectations, competitive dynamics, and business objectives.

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Required Skills

  • Product Strategy
  • Pricing
  • Incentives
  • Market Analysis
  • Competitive Analysis
  • Brand Positioning
  • Collaboration
  • Communication
  • Data Analysis
  • Product Planning

Qualifications

  • Bachelor's Degree in Marketing, Business, or Economics
  • MBA (Preferred)
General Manufacturing

About General Manufacturing

gm.com

General Motors is a global automotive company and the parent of Chevrolet, Buick, GMC and Cadillac, designing, engineering and manufacturing a full range of cars, trucks and SUVs. Beyond vehicles, GM provides connected and mobility services—such as OnStar and GM Energy—and invests in vehicle safety, autonomous driving and other advanced engineering. The company is pursuing electrification and sustainability through initiatives like its Journey to Zero Emissions while supporting communities and workforce development. For more than a century GM emphasizes quality, reliability and delivering a vehicle for every drive.

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